Read This Before You Launch Your Next Summer Promo...

Summer promos can feel like a no-brainer — but here’s the truth most local business owners miss:

It’s not just about slapping a discount on your service. It’s about creating urgency, relevance, and visibility at the right time, in the right way.

So before you launch your next summer offer, here’s what to check, tweak, and try so your promo doesn’t just fizzle — it actually fills your books.

1. Is Your Offer Specific Enough?“Summer sale” doesn’t mean much.“$79 AC tune-up before the next heat wave hits” hits way harder.

Specificity builds trust — and urgency.

What to try: Turn generic offers into clear solutions. Use numbers, dates, and relatable pain points.

2. Is It Easy to Claim or Book?If someone sees your offer on Instagram or a flyer and doesn’t know what to do next? That’s a missed opportunity.

What to try: Use QR codes, links in bio, or “Comment DEAL for a coupon” to simplify next steps.

3. Are You Promoting It in Multiple Places?One post isn’t enough. Summer attention spans are short — so spread it across your platforms.

What to try:

• Reel announcing the offer

• Carousel with FAQs or urgency

• Email blast

• Physical signage or a quick SMS to past clients

The more consistent the messaging, the more confident people feel saying “yes.”

4. Are You Making It Feel Like a No-Brainer?This is your foot-in-the-door moment. Make it easy to say yes, and use it to start the relationship, not finish it.

What to try: Bundle services, offer time-limited pricing, or add a freebie that feels irresistible.

Final Thought:If your summer promos aren’t working, it’s not because people don’t want what you offer. It’s usually because the offer isn’t making it easy to say yes.

Dial in the details, promote consistently, and remember, visibility > virality. Especially in a small town.